how we work
Cahoon & Cross believes you have to know where your business stands to understand where you want to take it – and how you plan to get there. That’s why we learn everything we can about your company, product or service before the planning begins.We work as quickly as we can, because we know most marketing efforts are time-sensitive, and windows of opportunity often close when the winds of change hit an industry. But we need to know before we can act. That’s why we start with an in-depth client meeting, to see what you think your organization needs and look at how you see the market. Then we go further – using formal and informal researchto collect real-world info on the state of the market, your position in it and the needs and attitudes of your target audience.
Once we know where your business stands, C&C creates a marketing plan that will get you where you want to be, when you want to be there. This detailed plan includes clearly defined goals and specific ways to measure success, so we always have a way to check the status of the project.
Then we put together a creative platform to support comprehensive advertising and public relations programs, backed by extensive media research. Our work with you ensures that everything in the creative platform is on message and on target.
When we begin implementing the completed creative platform, we use the most qualified and talented creative professionals in the industry to bring everything to life and put the planning to work for your organization.