client news bureau

News Release Back to News Bureau

Cahoon & Cross Receives PRSA Pinnacle Award

(May 6, 2010) –The Hampton Roads Virginia Chapter of the Public Relations Society of America (PRSA) recognized the best campaigns produced by local PR practioners at their 9th Annual Pinnacle Awards dinner held May 5 at the Virginia Aquarium and Marine Science Center in Virginia Beach. Kathryn Barrett, local award-winning journalist, emceed this year’s gala.

The Pinnacle Awards recognizes outstanding work in the field of public relations. Pinnacles are awarded for both strategic programs and individual tactical projects demonstrating the highest standards of excellence. Public relations tactics include: newsletters, brochures, social media, interactive//audiovisual communications and creative tactics. Public relations programs include: community relations campaign, media relations campaign, internal/employee communications and special event.
Entries were judged on criteria such as research, planning, creativity, technical excellence and final outcome. In addition, PRSA Hampton Roads gave two awards in special recognition for “Best in Show,” that are given to the entries that receive the highest score for programs and tactics; and “The Rising Star” award was given to two up and coming public relations practitioners who have worked in the field for less than five years and who have demonstrated a commitment to the practice of public relations and an aptitude for leadership through participation and contribution to the chapter.
Honorable Mention Awards were presented to:

Tactics Category: Newsletter
1) City of Hampton Media and Community Relations – Hampton Notes

Tactics Category: Brochure
1) Town of Duck, NC – Town of Duck Brochure

Tactics Category: Social Media
1) Virginia Beach Convention & Visitors Bureau and BCF – Virginia Beach’s Social Media

Tactics Category: Creative Tactics
1) Virginia Department of Transportation – Berkley Bridge Scheduled Lift Public Comment
2) Polizos & Company – James Madison University “Your Call” Wallet Drop
3) Polizos & Company – James Madison University “Your Call” Mirror Decals

Tactics Category: Interactive/Audiovisual Communications
1) Polizos & Company – James Madison University “Your Call” Web PSAs
2) Virginia Beach Convention & Visitors Bureau and BCF – www.VBFUN.com

Programs Category: Community Relations Campaign
1) Polizos & Company – James Madison University “Your Call” Substance Abuse Prevention Campaign

Programs Category: Media Relations Campaign
1) Virginia Beach Convention & Visitors Bureau and BCF – Live the Life Campaign

Programs Category: Special Event
1) Cox Communications – Hampton Roads Black List

Pinnacle Awards were presented to:

Tactics Category: Creative Tactics
1) Polizos & Company – James Madison University “Your Call” Bus Transit Signage

Tactics Category: Interactive/Audiovisual Communications
1) City of Virginia Beach Media and Communications Group – VBParents.com
2) Northrop Grumman Shipbuilding – We are Shipbuilders

Programs Category: Community Relations Campaign
1) Virginia Department of Transportation – Hampton Roads Bridge Tunnel Lighting Upgrade

Programs Category: Internal/Employee Communications
1) Northrop Grumman Shipbuilding – We are Shipbuilders

Programs Category: Media Relations Campaign
1) Cahoon & Cross – Memory Walk Campaign 2009

Programs Category: Special Events
1) Meridian Group – STIHL Tour des Trees to Benefit the TREE Fund

Best in Show Awards were presented to:

Tactics: Best in Show
Northrop Grumman Shipbuilding – We Are Shipbuilders

Programs: Best in Show
Meridian Group – STIHL Tour des Trees to Benefit the Tree

Rising Star Awards were presented to Meredith Mobley, For Rent Media Solutions and Raquel Perez-Lopez, Liberty Tax Service.

For more information on the Public Relations Society of America’s Hampton Roads Virginia Chapter, visit www.prsahr.org.