services : advertising

When Cahoon & Cross talks about advertising, we don’t just mean publication, outdoor or broadcast venues. Cahoon & Cross does it all, creating and producing a wide range of advertising and marketing support material that includes:

  • Advertising: 
    Electronic:  television, cable, online, radio
    Print: newspaper, magazine, transit, billboard
  • Annual reports and special publications
  • Brand management
  • Collateral materials:  brochures, mailers, flyers, posters, decals, etc.
  • Direct marketing
  • E-marketing
  • Incentives and specialty advertising
  • Marketing presentations
  • Public relations campaigns
  • Social marketing campaigns
  • Website development, design and hosting

We know creative advertising begins with creative strategies. That’s why Cahoon & Cross bases its campaigns on finding the right message. Knowing the target audience and the market environment. And picking the right media where the messages will appear.

Creative

To ensure the success of our carefully planned campaigns, Cahoon & Cross brings together highly creative teams of experienced professionals to produce our materials. Broadcast producers and directors. Web designers. Writers, artists and more. All specifically suited to you and your project.
Cahoon & Cross chooses the professionals we work with carefully, because how a client’s message is delivered is as important as what the message is, and who the organization is trying to reach. All of a client’s materials represent a client to its customers – not just words, but tone and style help establish how your organization views itself, its market and its prospects.

With the right people on the team, Cahoon & Cross principals guide them through a collaborative process that includes reviewing the message, the research and planning, and with ongoing input from the client. Once the mission and message are clear, the team takes the project through to its conclusion, giving each piece we produce its own creative voice and ensuring high quality and value.

Media

Cahoon & Cross knows media. We understand the intricacies of buying print, cable, broadcast, online, billboard and out-of-home media. Negotiating bonus promotions for added-value and visibility. And stretching dollars in small markets – or major DMAs.

But that’s just the beginning.

With years of hands-on experience, both regionally and nationally, Cahoon & Cross media professionals have placed advertising from coast to coast. They know how the business works – and how to make it work for our clients. In fact, our experience nationwide has laid the groundwork for media planning almost anywhere in the United States. Even for small, hard-to-reach markets where customary approaches may not work, Cahoon & Cross has experience – and in-depth media contacts already in place.

We also use the latest technology – our Strata Buy Management system, Nielsen and Arbitron research, psychographics, demographics and trend research – to determine the best placement for your message. Which radio formats, TV shows and online media attract different lifestyles, ages, incomes, education levels and ethnic backgrounds? Non-English speaking media? Not a problem. We can even find the best locations for billboards near client locations, to assure maximum exposure in specific geographic areas.

Cahoon & Cross also knows how to use non-traditional and new media to reach particular audiences. So no matter who your audience is, we will find them. And deliver your message through the medium that matters to them.