services : public relations

Cahoon & Cross knows the importance of public relations to any marketing effort. It influences public opinion in ways advertising can’t. It is more credible. And it builds awareness — reinforcing positive opinions, combating negative ones and swaying the undecided in your favor.

Public relations also makes good economic sense. When combined with an integrated marketing and communications campaign, it can increase the reach of your messages dramatically, often reaching mediums that your budget cannot.

At Cahoon & Cross, we have spent years crafting persuasive messages and building relationships with the media. We know what makes a story, and how to get ideas into the right hands. Our access to the BurrellesLuce national online database allows us to customize media lists and expedite content quickly – and effectively.

Put our years of experience to work for you. We can help with:

Feature article and story development
Community relations
Image management
Media relations
Public relations
Social networking outreach
Special event management

From simple press releases to the creation and promotion of major events, we help establish a client’s presence and personality in the minds of the public. Enhance brand value. Improve community relations. Build employee morale. And support the overall marketing effort.