success stories

Corporate Air Logistics, LLC

Flying Rings Around the Competition
View Collateral

Corporate Air Logistics, LLC sells joint aircraft ownership to corporations and individuals as a convenient, private, cost effective means of air travel within 1,000 miles of Hampton Roads, Virginia. The company wanted Cahoon & Cross to help it launch its service in the national arena, competing with established air service companies like NetJets. Target audiences for the service included executives, owners and financial officers of regional companies, and regional branches of national and international businesses located in Hampton Roads.

CAL collateral

Giving Wings To Their Business
The creative approach for image development was to quickly establish CAL as an airline. The logo is a bold graphic with a take-off swoosh across CAL. Lush photos of actual aircraft and aircraft interiors make the offer real. Sky blue and cloud motifs underscore the promise of the positioning line, “Fly Your Own Skies.” View Collateral

A Smooth Take-Off
CAL's founder, a 20-year veteran Naval Aviator with extraordinary international flight experience, reported that Cahoon & Cross' efforts had paid off. His initial contacts instantly recognized CAL as a private shared-ownership airline designed to deliver superior service with safety, privacy, efficiency and convenience.