success stories
Dominion
Bringing Hi-Tech Products to Market
View Collateral
When the Energy Technologies division of Dominion, the Virginia-based energy consortium, wanted to introduce two new products based on NASA technology transfer, it turned to Cahoon & Cross to develop a new identity and image for SI, a soluble imide, and NASDRIV, a piezo-electric device. Marketing materials needed to reflect the cutting edge, high tech nature of both products and position Dominion at the forefront of technology transfer.
Tapping Into The Energy
Cahoon & Cross developed expressive logos, marketing literature, a Website and trade show displays that successfully conveyed the products’ space
age technology. Targeting CEOs, engineers and top-level technical managers in major U.S. and international manufacturing industries, the materials
were introduced nationally at the IPC Conference in Anaheim, California. The Website was designed to be a stand-alone site within the Dominion
domain that could communicate equally well with Dominion customers, stockholders, top-level managers, engineers and competitors. View Collateral
Effectively Capturing Technology (And Results)
Utilizing the latest in Macromedia Flash design and development, the Website has proven itself to be both eye-catching and informative; and
the collateral materials have been effective leave-behinds generating sales inquires.