success stories
FamilyCare Senior Solutions, Inc.
New Thinking in Marketing to Older Adults
Today, as people age, they’re seeking more options to maintain an independent lifestyle. In fact, with the huge Baby Boomer generation reaching “middle age” and starting to deal with senior care issues for themselves and their parents, this industry is bigger and more important than ever.
Introducing FamilyCare.
This 20-year-old company needed to reposition itself for the future – to develop an identity and marketing messages that would be appropriate for the array of services required by seniors as well as family members and caregivers. Everyone wanted solutions, so we renamed the company FamilyCare Senior Solutions, Inc. We developed a new brand, marketing materials, and Website at www.forfamilycare.com, all of which reflect FamilyCare’s expanded range of services.
With their new identity and marketing materials in place, FamilyCare is experiencing substantial growth and is proud to be a regional leader in innovative senior care.