success stories
Universal Service Administrative Company (USAC)
Keeping USAC connected through strategic communications.
Have you ever seen “Federal Universal Service Charge” on your telephone or wireless bill and wondered about it? The Universal Service Fund (USF) is a Federal fund that provides consumers, rural health care facilities, schools and libraries across the country affordable access to telecommunications services. Our client, the Universal Service Administrative Company (USAC), administers the fund and is responsible for reporting to the FCC as well as Congress. They needed to consolidate their brand, find a fresh approach to their annual report, and have new exhibits and brochures for conferences, meetings and training purposes.
Since ensuring access to telecommunications is
fundamental to USAC’s mission, Cahoon & Cross gave their brand meaning with the tagline “Helping
Keep Americans Connected.” We also standardized their logo, created a new consolidated look for their Website at www.usac.org,
and developed an annual report, displays, and brochures.