success stories
Albemarle Economic Development Commission
At the brink of robust growth, Elizabeth City, North Carolina turned to Cahoon & Cross to help harness the potential for a commercial rebirth. Armed with a new identity, new strategic direction and rejuvenated sense of pride, AEDC moved
forward in marketing "The Good Life" and got great results. Embraced by local civic leaders, this campaign, complete with marketing, communications, pr, event management, collateral development and online presence, helped increase
economic development by bringing focus to the many benefits of relocating businesses to the area.
discoverec.com
Alley Cat Allies
Helping create awareness and compassion for feral cats was a project Cahoon & Cross embraced with determination. Alley Cat Allies (ACA) looked to Cahoon & Cross to help build its brand through educational messaging and targeted collateral aimed at promoting advocacy and humane treatment of the nation's thousands of feral cats. To reach all possible audiences, selective brochures and mailers were translated into numerous different languages and a new website in support of National Feral Cat Day was launched.
Alzheimer's Association
To generate awareness of a series of Memory Walk events for the Alzheimer's Association's Southeastern Virginia Chapter, Cahoon & Cross conducted a pro bono media relations and outreach campaign to help raise funds for local programs and critcally needed research, while encouraging people to feel comfortable about discussing the disease. The Alzheimer's Association reports the campaign resulted in the most successful Memory Walk promotion ever-with more than $368,500 raised, 2,694 participants for all the walks combined and $80,000 in ad value for the media relations campaign. This spring the Public Relations Society of America's Hampton Roads Chapter recognized Cahoon & Cross with its Pinnacle Award for the media relations program conducted for this promotion.
Cross Realty
As a revered real estate agency known throughout the Hampton Roads area, understandably it was a delicate task to rebrand Cross Realty without losing the look and feel that had been so widely recognizable. Cahoon & Cross disassembled what had made Cross Realty a success and modernized those pieces, bringing the best of the best together to rebrand this well respected business, including expanding its reach by launching a new, functional website that allows customers to search for homes at their convenience. From a new logo to new marketing strategy, Cross Realty trusted us to do what they had not done in their more than 60 years of business. Now that's trust. callcrossrealty.com
ECACVB
Small budgets do not mean small success. Cahoon & Cross played a key role in putting Elizabeth City, NC on the map. By pooling local businesses into a co-op, we maximized exposure with minimal investments. Because of our media campaigns, social media component including a blog and interactive online mapping capabilities, and search engine optimization, visitors to this tiny Northeast North Carolina town have increased steadily. In just the last year, revenue has increased more than 30% with local businesses beaming from the attention and success they've been receiving. discoverelizabethcity.com | elizabethcityhasit.com
FamilyCare Senior Solutions, Inc.
A new industry was burgeoning and a local business with more than 20 years of experience wanted to take advantage of the opportunity. FamilyCare Senior Solutions, Inc. turned to Cahoon & Cross to help position them as the leader they were. We rebranded them and rebuilt their image through revised marketing materials including a new website and collateral materials. Recently, we've helped them go online with a blog, online marketing campaigns and search engine optimization. forfamilycare.com | takecareblog.com
HRPDC
It's common. One division with four separate committees often does not equal cohesion. When the Hampton Roads Planning District Commission wanted to bring unity among its branches and highlight its emphasis on environmental change, Cahoon & Cross was chosen as the agency to lead the transformation. With an eye on research and public opinion, we detailed messaging and imagery that reflected the overall mission of HRPDC to include the offerings of its units. Our plans included starting a blog, launching a new website, creating a presence on social media sites and deploying traditional marketing campaigns such as radio, online and television. Incorporating fundamentals of marketing with public relations garnered exceptional results for the first phase of this project. askhrgreen.org | askhrgreen.org/blog
Nationwide Insurance
Since 1982, Cahoon & Cross professionals have worked with Nationwide Insurance, supporting the company's co-op program for agent level marketing. We represent more than 850 Nationwide Insurance coop agents located in Virginia, Delaware, Maryland, the District of Columbia and North Carolina. Every year, Cahoon & Cross places more than 73,000 local advertisements on their behalf that appear on television, cable, radio-and in print, outdoor and online. This is just one client mind you-and placing media isn't all that we do. findmylocalagent.com
Navy SEAL Foundation
When two very successful nonprofit organizations joined to make one, Cahoon & Cross was selected to help rebrand and expand the organization's reach. The newly formed Navy SEAL Foundation's identity was meticulously derived from its beneficiaries' rich tradition and pride in Naval history. From logo creation to web site development and newsletters to press releases, the Navy SEAL Foundation has regained its footing and is prepared to expand its reach of honoring our warriors and supporting their families.and we are proud to assist.
