Albemarle Economic Development Commission
At the brink of robust growth, Elizabeth City, North Carolina turned to Cahoon & Cross to help harness the potential for a commercial rebirth. Armed with a new identity, new strategic direction and rejuvenated sense of pride, AEDC moved
Alley Cat Allies
Helping create awareness and compassion for feral cats was a project Cahoon & Cross embraced with determination. Alley Cat Allies (ACA) looked to Cahoon & Cross to help build its brand through educational messaging and targeted collateral aimed at promoting advocacy and humane treatment of the nation's thousands of feral cats. To reach all possible audiences, selective brochures and mailers were translated into numerous different languages and a new website in support of National Feral Cat Day was launched.
To generate awareness of a series of Memory Walk events for the Alzheimer's Association's Southeastern Virginia Chapter, Cahoon & Cross conducted a pro bono media relations and outreach campaign to help raise funds for local programs and critcally needed research, while encouraging people to feel comfortable about discussing the disease. The Alzheimer's Association reports the campaign resulted in the most successful Memory Walk promotion ever-with more than $368,500 raised, 2,694 participants for all the walks combined and $80,000 in ad value for the media relations campaign. This spring the Public Relations Society of America's Hampton Roads Chapter recognized Cahoon & Cross with its Pinnacle Award for the media relations program conducted for this promotion.
As a revered real estate agency known throughout the Hampton Roads area, understandably it was a delicate task to rebrand Cross Realty without losing the look and feel that had been so widely recognizable. Cahoon & Cross disassembled what had made Cross Realty a success and modernized those pieces, bringing the best of the best together to rebrand this well respected business, including expanding its reach by launching a new, functional website that allows customers to search for homes at their convenience. From a new logo to new marketing strategy, Cross Realty trusted us to do what they had not done in their more than 60 years of business. Now that's trust. callcrossrealty.com
Small budgets do not mean small success. Cahoon & Cross played a key role in putting Elizabeth City, NC on the map. By pooling local businesses into a co-op, we maximized exposure with minimal investments. Because of our media campaigns, social media component including a blog and interactive online mapping capabilities, and search engine optimization, visitors to this tiny Northeast North Carolina town have increased steadily. In just the last year, revenue has increased more than 30% with local businesses beaming from the attention and success they've been receiving. discoverelizabethcity.com | elizabethcityhasit.com
FamilyCare Senior Solutions, Inc.
A new industry was burgeoning and a local business with more than 20 years of experience wanted to take advantage of the opportunity. FamilyCare Senior Solutions, Inc. turned to Cahoon & Cross to help position them as the leader they were. We rebranded them and rebuilt their image through revised marketing materials including a new website and collateral materials. Recently, we've helped them go online with a blog, online marketing campaigns and search engine optimization. forfamilycare.com | takecareblog.com